Moving toward convergent networks and content management

Powerful changes in technology and business are reshaping the landscape of the international communications industry. The move toward all-IP and Web 2.0 accompanying the availability of broadband in access markets, intense competition due to the entry of many new players from outside the branch into the market, and a rapidly diversifying end customer demand are leading to a clear shift in value from traffic and transport to content, media, and application management.



Following your end customers’ expectations
Whether in wireless or fixed, private or public broadband markets, power is shifting to your customers at the edge of the network where the use of a broader range of applications from communications to interactive community services and from media services to the purchase of electronic goods has become part of social and business life.
 
Your customers want the best performance for each application
Your private subscribers’ or corporate customers’ changing expectations are driving your business: they expect to cooperate, collaborate, be informed, or be entertained when, where, and how it is convenient: at home, at work, and on the move. At the same time, your customers want the best performance and the most satisfactory service for every application they use.

New business models on the horizon
Under these challenging conditions where traditional revenue sources alone can no longer guarantee sustainable profitability, each communications provider, whether established or emerging player, virtual provider or network operator, has to review its position in this extended economic system to fit its specific business into the new user-driven scenarios.

Cost efficiency and innovations are key to success
In wholesale and retail markets, both cost efficiency and rapid service innovation have become key factors for success for all providers. During this dynamic period of migration to all-IP, it is therefore fundamental - at whatever level of the value chain - that you choose the right wholesale provider and consider the right business partnerships to let you create a differentiated offering that best fits your customers’ preferences.

We understand your wholesale and retail market needs
In an all-IP environment with its separation of transport and applications, the perspectives for each single business are obviously continuing to change.
Serving the various international wholesale requirements of the Deutsche Telekom Group (T-Mobile, T-Home and T-Systems) and thus indirectly fulfilling the ever-changing expectations of private subscribers, vendors, and business customers contribute not least to the deep understanding of the complex market mechanism between the wholesale and retail segments that ICSS has built over the past years.